SuperFriendly out of Philadelphia is Dan Mall’s (@danielmall) group – good people – great designers (great people too, who am I kidding). First thing I noticed was that the site renders left to right instead of top to bottom. Love how the site is super-simple – big background images – and then some good, readable copy that isn’t in a thousand places (it’s very linear). We love these folks and their work!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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