SuperFriendly out of Philadelphia is Dan Mall’s (@danielmall)¬†group – good people – great designers (great people too, who am I kidding). First thing I noticed was that the site renders left to right instead of top to bottom. Love how the site is super-simple – big background images – and then some good, readable copy that isn’t in a thousand places (it’s very linear). We love these folks and their work!



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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.