SuperFriendly out of Philadelphia is Dan Mall’s (@danielmall) group – good people – great designers (great people too, who am I kidding). First thing I noticed was that the site renders left to right instead of top to bottom. Love how the site is super-simple – big background images – and then some good, readable copy that isn’t in a thousand places (it’s very linear). We love these folks and their work!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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