There are some really intricate interactions at play on this site. I like the little toggle areas where you can view multiple types of content in the spot on the page, as well as the side scrolling section. It plays into the target audience a bit too I believe. The website is also gorgeous visually.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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