There are some really intricate interactions at play on this site. I like the little toggle areas where you can view multiple types of content in the spot on the page, as well as the side scrolling section. It plays into the target audience a bit too I believe. The website is also gorgeous visually.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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