User Experience and the world’s worst screwdriver

The screwdriver is a really great tool. Sure, it works for the thing it needs to do (drive screws), but more to the point, the UX design thinking behind this thing is fantastic. Why is the screwdriver so great? The handle is designed to fit into a human palm, giving...

Prototyping and beer tasting: A match made in heaven

Plenty of brewpubs have figured out that a well-presented sampler of craft beers is a fun, effective way to showcase a brewer’s best. With the visual appeal of the wooden sampler paddle and the tactile interaction with each small glass, customers can compare each sip...

How To Turn Down Freelance Work Gracefully

If I’ve said it once, I’ve said it a thousand times: freelancing and consulting work are like sunlight; there’s enough for all of us to get a tan. That said, in the coin flip of life, some days don’t feel like you’re operating in a world of abundance. This freelancing...