In the final part of our five-part series on how to plan better websites, Astute Communications owner Anna Stout discussed visual design, “the part that people really look forward to.” Yet because of today’s vast array of screen sizes and shapes, she emphasized the importance of beginning the visual design process by focusing on responsive web design.

UMS Video Podcast: Giovanni talks with Lara about how she managed major changes for Etsy; how she adjusted their internal design process and how she got the right people to buy into responsive.