Fun product page for the Swatch SI System Watch. It makes strong use of timed animated images of the watches, letting you get a sense of their tactile quality as you scroll. I also dig the map, click on a store location to see the way the map responds. It’s subtle but neat.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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