Swatch SI System Watch

Fun product page for the Swatch SI System Watch. It makes strong use of timed animated images of the watches, letting you get a sense of their tactile quality as you scroll. I also dig the map, click on a store location to see the way the map responds. It’s subtle but neat.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.