Fun product page for the Swatch SI System Watch. It makes strong use of timed animated images of the watches, letting you get a sense of their tactile quality as you scroll. I also dig the map, click on a store location to see the way the map responds. It’s subtle but neat.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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