Fun product page for the Swatch SI System Watch. It makes strong use of timed animated images of the watches, letting you get a sense of their tactile quality as you scroll. I also dig the map, click on a store location to see the way the map responds. It’s subtle but neat.
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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