I really like the background design for this site. There are also some details that I especially like, the “buy print” call to action is really smart looking. I also like the compact navigation “box” a great deal. I do think the “back to top” link is a little hard to recognize at first, it should perhaps be played up a little more. I also really like the idea of the loop/magnifying glass over the artwork too, that’s also a smart idea.
I really like the background design for this site. There are also some details that I especially like, the “buy print” call to action is really smart looking. I also like the compact navigation “box” a great deal. I do think the “back to top” link is a little hard to recognize at first, it should perhaps be played up a little more. I also really like the idea of the loop/magnifying glass over the artwork too, that’s also a smart idea.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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