Our opinion of restaurant sites is usually like our opinion of airline sites – they generally stink. That’s why it’s refreshing to see Norwegian Airlines’ site. It’s clean, and simple, and functional. They’ve taken a lot of the business out of the home page, and put it in the hamburger drawer menu, so you can concentrate on the thing you need to really do – find a flight – nice.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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