I’m going to assume that the initial pitch for Leap was “It’s like Uber – for buses.” I drive daily now, but when we lived in Sydney – I would have paid extra for this service since my commute was 45 minutes from the CBD to North Ryde where I was going to school. The site is light with a small video background and filtered images – that run perfectly with the copy – they give users a direct route to get on board…the bus… and the app… I kill me.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



0 Comments