I’m going to assume that the initial pitch for Leap was “It’s like Uber – for buses.” I drive daily now, but when we lived in Sydney – I would have paid extra for this service since my commute was 45 minutes from the CBD to North Ryde where I was going to school. The site is light with a small video background and filtered images – that run perfectly with the copy – they give users a direct route to get on board…the bus… and the app… I kill me.
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.





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