So… the home page for fitbit really doesn’t do the rest of the site justice. I actually held off on this review because of my first glance at the home page. Head to the big drop-down menu, or click on these links: www.fitbit.com/surge, www.fitbit.com/flex, www.fitbit.com/whyfitbit to see why I really like this site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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