So… the home page for fitbit really doesn’t do the rest of the site justice. I actually held off on this review because of my first glance at the home page. Head to the big drop-down menu, or click on these links: www.fitbit.com/surge, www.fitbit.com/flex, www.fitbit.com/whyfitbit to see why I really like this site.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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