So… the home page for fitbit really doesn’t do the rest of the site justice. I actually held off on this review because of my first glance at the home page. Head to the big drop-down menu, or click on these links: www.fitbit.com/surge, www.fitbit.com/flex, www.fitbit.com/whyfitbit to see why I really like this site.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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