There’s a pretty structured grid feel going on here. The use of League Gothic emphasizes the grid weight, but Chaparral Pro is a welcomed contrast. I think both typefaces are executed well enough to marry the crisp imagery with the fun illustrations. I like the restrained color scheme and the way they’ve injected a bit of personality into their text. I also dig their form error treatment. Nice site!
Mastering Grids in UI Design: The Backbone of Visual Harmony
A modern guide to UI design grids, learn how to build flexible 12-column and 4-column systems, master margins, gutters, and modules, and apply today’s responsive layout best practices.
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