There’s a pretty structured grid feel going on here. The use of League Gothic emphasizes the grid weight, but Chaparral Pro is a welcomed contrast. I think both typefaces are executed well enough to marry the crisp imagery with the fun illustrations. I like the restrained color scheme and the way they’ve injected a bit of personality into their text. I also dig their form error treatment. Nice site!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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