There’s a pretty structured grid feel going on here. The use of League Gothic emphasizes the grid weight, but Chaparral Pro is a welcomed contrast. I think both typefaces are executed well enough to marry the crisp imagery with the fun illustrations. I like the restrained color scheme and the way they’ve injected a bit of personality into their text. I also dig their form error treatment. Nice site!
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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