There’s a pretty structured grid feel going on here. The use of League Gothic emphasizes the grid weight, but Chaparral Pro is a welcomed contrast. I think both typefaces are executed well enough to marry the crisp imagery with the fun illustrations. I like the restrained color scheme and the way they’ve injected a bit of personality into their text. I also dig their form error treatment. Nice site!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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