Always interesting to see brand / design / style guidelines from companies and products you use on a daily basis, like this one from Uber. Very clean and minimal, but with a few little interaction pieces – you can see they’ve taken time to make this section of their site have a good user experience (mobile and desktop).
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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