by Gene Crawford | Nov 28, 2023 | News
A great User experience is at the core of any successful website or web app, and one aspect that often gets overlooked is Contingency Design. This concept introduced by 37signals back in 2002 (that they called Defensive Design,) remains as relevant today as it was...
by Gene Crawford | Nov 21, 2023 | News
A trend that has becoming sort of ubiquitous in recent years is the “fixed navigation” design element. This design element involves keeping the main navigation elements of a website stationary, whether in the header or on one of the sides of the layout....
by Gene Crawford | Nov 14, 2023 | News
Microinteractions have emerged as a critical element that can set a website apart from its competitors. These small, subtle animations and responses to user actions might seem inconsequential at first glance, but they play a significant role in enhancing user...
by Gene Crawford | Nov 7, 2023 | News
Two contrasting concepts often take center stage: complexity and simplicity. It’s crucial for designers and developers to understand the nuances between these terms and how they impact the user’s journey on a website. Let’s dig into the intricacies...
by Gene Crawford | Oct 31, 2023 | News
The digital device landscape is a dynamic one, with a myriad of screen widths, and resolutions to consider. While it’s true that numerous factors influence people finding, using, and enjoying your website’s content (not to mention conversions) is a...
by Gene Crawford | Oct 24, 2023 | News
The Pareto Principle, often referred to as the 80/20 rule, plays a pivotal role in shaping the user experience (UX). This principle, initially coined by economist Vilfredo Pareto, suggests that roughly 80% of outcomes result from 20% of causes. While this principle is...
