I think the airbnb site continues to get better. We reviewed the site right after the redesign in July 2014. It was good then, and one of the first real sites to use use video backgrounds. Well, that continues, but they now have block and card designs that really bring attention to major themes they want to promote. The site is even more social and interactive with their community – which is kind of the point of people opening up their homes for you to rent.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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