I think the airbnb site continues to get better. We reviewed the site right after the redesign in July 2014. It was good then, and one of the first real sites to use use video backgrounds. Well, that continues, but they now have block and card designs that really bring attention to major themes they want to promote. The site is even more social and interactive with their community – which is kind of the point of people opening up their homes for you to rent.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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