Fun product page for the Swatch SI System Watch. It makes strong use of timed animated images of the watches, letting you get a sense of their tactile quality as you scroll. I also dig the map, click on a store location to see the way the map responds. It’s subtle but neat.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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