The path.com website is a simple/minimal thing of beauty. The background of the site is a demo video that auto-plays in a very unobtrusive way. It’s brilliant really, showing off the app like that – since that’s what will make you fall in love with path in the first place. It’s also responsive, as are the detail/target pages you share publicly from within the app. Beautifully executed.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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