The path.com website is a simple/minimal thing of beauty. The background of the site is a demo video that auto-plays in a very unobtrusive way. It’s brilliant really, showing off the app like that – since that’s what will make you fall in love with path in the first place. It’s also responsive, as are the detail/target pages you share publicly from within the app. Beautifully executed.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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