by Gene Crawford | Sep 15, 2026 | News
Every interface is a series of small races. A person decides to do something, buy, submit, cancel, skip, and then their hand has to physically travel to the thing that does it. We spend enormous energy on what a button says and how it looks, and comparatively little...
by Gene Crawford | Jul 29, 2026 | News
Ask someone to memorize this: 4 1 5 8 6 7 5 3 0 9 2. Eleven digits, gone almost as fast as you read them. Now read it back as a phone number: (415) 867-5309 and suddenly it sticks, maybe even sings, because a generation knows the tune. Nothing about the digits...
by Gene Crawford | Jun 30, 2026 | News
“Call to Action” still conjures up e-commerce and donation forms, but the term has always been about something simpler: convincing someone to take an action on your site. If we want a visitor to contact us, buy something, subscribe, or even just read the...
by Gene Crawford | Feb 25, 2026 | News
Once a relic of early iOS interfaces, the “frosted glass” look is back, and sharper than ever. Glassmorphism isn’t just a visual gimmick; it’s a design language rooted in transparency, depth, and light. From macOS Big Sur to Windows 11, and even modern web apps,...
by Gene Crawford | Feb 3, 2026 | News
Brutalism doesn’t care about being pretty, it cares about being real. In an era of safe, polished, and algorithm-friendly layouts, Brutalist web design stands apart as a visual rebellion. It’s the anti-aesthetic: raw, unapologetic, and refreshingly human. What Is...
by Gene Crawford | Jan 7, 2026 | News
What happens when Bauhaus rationalism meets IKEA’s flat-pack pragmatism? You get Monochrome Minimalism, a design movement where functional modernism meets mass accessibility, wrapped in calm whites, grays, and geometry. Today’s web and product designs owe more to this...
