As you may know Jay and I were able to attend Future of Web Apps in Miami this past February. We recently did a presentation covering what we got from the conference to the RefreshColumbia group.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




0 Comments