When I first looked at the site, I thought, hmm.. that’s a little too simple – one picture, no scrolling.. what gives. Then I clicked on the navigation and realized it’s a different spin on the single page website that is real trendy lately. Instead of scrolling transitions, the nav builds a little narrative, taking you precisely where the designer wanted you to go, without skipping over the content they want you to read. Add to that some crisp images and some subtle animation pieces, and you have nice and tidy client services site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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