Love these colors, and the icons across the site are nice. The home page is very scannable and easily readable. The content is organized clearly as well. I really like the image of the astronot but I can’t place the context on why it’s there from the content on the page, I get the “embark” and the logo but it might be too vague for your average visitor to get. Overall though, I like the explanation of that section as to what you’re going to get from the service. Good explanative copy will always win for you!
The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
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