Really like the animated scrolling on the home page – want that Field Notes book for my personal collection. Great use of fonts, both on the page, and in the modals (which make the modals actually work well – like a placard o’ info). And someone needs to get a hold of that ghost typewriter – it’s cool – but scary (because of the corny joke…:-)
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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