This is one of the most inventive sites I’ve seen in a while. It’s basically a one-page scroller with anchors type of site, but it does a couple of interesting things. First, there are practically no horizontal or vertical lines anywhere. This creates a very dynamic movement down the screen, which makes you want to scroll down. And when you do scroll down to the bottom, the last image is inverted and you are taken back to the top for seamless mobius scrolling action. It’s a fun, unexpected trick. On top of the whiz-bang, the colors and type are perfectly chosen and really fit the mood of the site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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