A good way to show you’re a “new” type of interactive firm is to show it off in your work. Twenty Nine NYC doest that well here with their website. It’s not the most highly functioning site in terms of pure usability but it’s not that bad and it’s creative at the same time. It goes well with their mission and what they are all about.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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