thompsonsoutheast.com

thompsonsoutheastcom

I really like the implied simplicity in this home page design. The stark background and hard edges on all the elements leads you to see this as a very simple layout, however it isn’t, the grid is complex enough to pull your eye down from the large slideshow images past the 6 services area marquees, then down into the more text heavy areas of the page. The footer area is also interesting how it mostly doesn’t read as a footer like we’re all used to looking at, but has relevant content that follows you around the site but blends in with the overall page designs. Nice work here.

2 Comments

  1. Julia

    I think they’ve done a great job putting together a fairly large site with subsites and making it look simple – like Gene said. I’ve been loving that highlighted text trend and it’s cool to see it used on a different kind of site like this. Good job also on the simple subpage layouts with the nifty slideshows.

    On the subpage – When it comes to low contrast areas, I wonder how much it should be taken into consideration that some monitors aren’t going to pick up on it. I couldn’t see that grey/white area at all on the subpage until I moved it to another monitor.

    Reply
  2. Gene Crawford

    Agreed on the subpage comment Julia. I also knew you’d dig seeing a site that wasn’t a portfolio or personal blog type.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

News & Articles

Looking Fast: The Art of Website Speed Perception

Looking Fast: The Art of Website Speed Perception

In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.

Designing for Errors: Creating User-Friendly Contingency Plans

Designing for Errors: Creating User-Friendly Contingency Plans

Contingency Design hinges on empathy, understanding user frustration, and transforming errors into positive impressions. By embracing these principles, you enhance user experiences, retain customers, and boost revenue in the competitive digital landscap