Great, tight one-pager from The Kings Arms pub out of London. Subtle grays and greens to give the site a warm aesthetic, which I’m assuming is the same for the pub itself (will have to find out next time in London).
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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