SBS out of Australia has produced a website called ‘The Boat’ – which is an interactive graphic novel about escape after the Vietnam War – based on the story by Nam Le. Incredible use of scroll jacking and on-scroll actions in a parallax web universe. It’s complete with scrolling music cues and motion – extremely cool. Think it may be a little on the heavy side – but to be expected with this type of experiment. Just click Autoscroll at the bottom, enjoy the ride (and story).
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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