The Boat

SBS¬†out of Australia has produced a website called ‘The Boat’ – which is an interactive graphic novel about escape after the Vietnam War – based on the story by Nam Le. Incredible use of scroll jacking and on-scroll actions in a parallax web universe. It’s complete with scrolling music cues and motion – extremely cool. Think it may be a little on the heavy side – but to be expected with this type of experiment. Just click Autoscroll at the bottom, enjoy the ride (and story).


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.