Pretty cool concept and nice site too. It’s pretty much a typical blog layout but the header is very nicely done. I love that illustration and display type used. There is some nice hierarchy in font sizes in the copy too, it’s subtle but well chosen. Overall rather nice looking I think.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
I agree, they have laid things out well and the colour scheme is good too.