There’s a ton going on visually with this website. I’m not wild about the loading image and having to wait and/or click like that, but once you load it up you’re given a show. I love the background imagery/animation and how the mouse interacts with it. The scroll-timed sections are fun and work to draw you in.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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