There’s a ton going on visually with this website. I’m not wild about the loading image and having to wait and/or click like that, but once you load it up you’re given a show. I love the background imagery/animation and how the mouse interacts with it. The scroll-timed sections are fun and work to draw you in.
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.