Posted by: Andrew Johnson @and_rwj
Role: Designer & Developer
This website looks pretty dynamic on first viewing. It has circular shapes were traditional squares would be used, there’s also lots of great little interactions across the page. I especially like the page transitions from section to section, the sliding is a nice touch. Another thing is just the overall tightness of the design, the brand is crisp and all the typography is well done.
Posted by: Andrew Johnson @and_rwj
Role: Designer & Developer
This website looks pretty dynamic on first viewing. It has circular shapes were traditional squares would be used, there’s also lots of great little interactions across the page. I especially like the page transitions from section to section, the sliding is a nice touch. Another thing is just the overall tightness of the design, the brand is crisp and all the typography is well done.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments