I really like the light touch this website design seems to have. It feels open and airy while at the same time it’s fairly dense with content. The illustrations are super great, love the rocket ship! I also like how the home page is designed like a long scrolling single page site but then as you click through you find there are many pages to this website and it’s all new(ish) content there to engage you. Good stuff!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
I like the illustrations, but I think the site has way too much copy.