I love just about everything there is about the Rally website. The main “hero” area, not sure what to call this area anymore really, is super dope. The “ribbon” graphic is very nicely executed, even when you scale the screen down the ribbon stays relevant. I love how the section to section transitions work both technically and content organization wise. Such a smart fresh site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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