The way the logo is designed onto the page is very dynamic and really forces you to scan right into that main header block. The dark background also accentuates this tracking movement somehow. I think the top half of this site is the strongest visually, as you move down the page it sort of starts to fall apart, as you scan the elements it’s almost a sort of information graduation effect.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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