The way the logo is designed onto the page is very dynamic and really forces you to scan right into that main header block. The dark background also accentuates this tracking movement somehow. I think the top half of this site is the strongest visually, as you move down the page it sort of starts to fall apart, as you scan the elements it’s almost a sort of information graduation effect.
Mastering Grids in UI Design: The Backbone of Visual Harmony
A modern guide to UI design grids, learn how to build flexible 12-column and 4-column systems, master margins, gutters, and modules, and apply today’s responsive layout best practices.
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