Nice single page website for an iPhone app. I like how all they do is just show off the app and focus on telling the story of what the app does. Putting you in a scenario you can understand quickly with just a background image of a map and a sentence “sending your dad last minute tickets now…” makes total sense. Lower on the page you can scan through other aspects of the app quickly and visually.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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