I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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