I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.
Pepper Square
Over the last 20 years we have helped 350+ leading companies maximize their outcome with Digital Innovation.
I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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