Pepper Square

Over the last 20 years we have helped 350+ leading companies maximize their outcome with Digital Innovation.

I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.

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News & Articles

Designing for Errors: Creating User-Friendly Contingency Plans

Designing for Errors: Creating User-Friendly Contingency Plans

Contingency Design hinges on empathy, understanding user frustration, and transforming errors into positive impressions. By embracing these principles, you enhance user experiences, retain customers, and boost revenue in the competitive digital landscap

Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.