I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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