The path.com website is a simple/minimal thing of beauty. The background of the site is a demo video that auto-plays in a very unobtrusive way. It’s brilliant really, showing off the app like that – since that’s what will make you fall in love with path in the first place. It’s also responsive, as are the detail/target pages you share publicly from within the app. Beautifully executed.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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