Good stuff from NewDealDesign out of San Francisco. The site’s cool and vibrant – their work is freaking awesome.
From the Designer: Matchmaking people, culture and technology, we build joyful physical and digital experiences for innovators big and small. Strategic foresight, brand platforms, industrial design, experience design, product development, launch.
Submitted by: Luke Warren
Twitter: @newdealdesign
Role: Marketing Manager
Country: USA
Good stuff from NewDealDesign out of San Francisco. The site’s cool and vibrant – their work is freaking awesome.
From the Designer: Matchmaking people, culture and technology, we build joyful physical and digital experiences for innovators big and small. Strategic foresight, brand platforms, industrial design, experience design, product development, launch.
Submitted by: Luke Warren
Twitter: @newdealdesign
Role: Marketing Manager
Country: USA
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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